Enterprise Productions (APFS style)/Others

Lorimar
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Apparently, Lorimar posed something of a challenge to the designer, to say the least. The existing logo at the time just would not fit, in any conceivably tidy way. After much headscratching, and many false attempts, this was the final result. It took a while to catch on, but it eventually became very popular.

New World
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As befitting the brief, and mirroring the 'stylistic' regional logos used in the 1989 ITV generics, the famous New World Planet's future was assured, with this inspired mixture of the emblem with that of the Enterprise Media Group.

Ending Version
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And here's one of the New World endcaps. Film-based productions received this one, reflecting the Enterprise style.

Television Version
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Television productions got this one.

Worldvision
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Worldvision had been up in arms in 2002 about changes that Enterprise were imposing. So soon after a disastrous attempt at being rebranded as "Worldvision-Enterprise", Enterprise had attempted to lose the Worldvision brand altogether and call it "Enterprise Television Distribution".

The employees had petitioned the higher-ups for an assurance that the Worldvision brand would be strengthened, and 'partnered' with Enterprise's image instead of being absorbed by it. They were pleasantly surprised when, after months of silence, their prayers were answered when their new logo was unveiled.

Former Condé Nast Companies
After tackling the original set of Enterprise acquisitions and introducing their respective logos in May 2003, it took a while for the same job to be completed for the former Condé Nast companies.

The designer had wanted to start with a clean slate where MTM was concerned, and come up with a new logo which would work cleanly alongside the design of the new 'E'.

MTM
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MTM's staff were adamant, however. They wanted the existing MTM brand to stand as it was, and argued with Enterprise's marketing commissioners for as little change as possible. Arguments raged as to whether MTM should fall in line with the rest of the Enterprise "network", and eventually, MTM relented in part, and this compromise logo was the result.

Telepictures
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The Telepictures staff, on the other hand, were completely open to new ideas and were quite happy to let the designer go away and come up with whatever he thought was best.

When the ident was revealed however, there were mixed feelings. The familiar and popular Telepictures circled "T" had been cut into half, to fit into the 'E' box. This was perhaps why, in December 2003, Telepictures decided to use their previous animated "camera flash" logo followed by the blue Enterprise Media Group endcap. This way they could keep their logo intact and also give credit to their masters as required!

LBS
When the designer visited the LBS offices, he spent a good deal of the afternoon talking to the directors about the company's recent lack of image. There was some argument between the directors as to whether the familiar "stylized L-B-S" logo was still the official logo, or if there WAS no official logo. After all, the 2001 vanity plate had not incorporated a logo at all. It was pointed out by one of the directors that they had previously commissioned a major design firm to come up with a new logo for LBS some months ago. He had not heard from the Publicity Secretary about the outcome of this, although he had attended a couple of "Work in Progress" meetings. It turned out that a new logo had in fact been designed, and was awaiting the directors' approval; the proofs had been languishing in the post office. When the Publicity Secretary dug it out, he looked at it and said "it looks like a pie chart!" At first, all concerned laughed it off and didn't take it seriously. But, after a week of mocking it, they realised that they couldn't get the logo out of their heads, and indeed, the "pie chart" became etched in the company's minds as the new symbol of LBS - it just seemed to stick like a limpet.

(Picture coming soon)

And so it was that this endcap came into being, with the logo fitting nicely into the middle of the Enterprise Group 'E'. Mission accomplished.

The Program Exchange
It was only a matter of time before this TV distribution company got roped in to Enterprise's master plan.

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Enterprise's branding reached the Exchange on the 1st of June, 2003 but speculation had mounted in several media journals that it would be merged into Enterprise Television Distribution. By July, the rumors turned out to be true; therefore, this endcap was short-lived.