Cairo/MTM Television Marketing

Cairo/MTM Television Marketing is an infomercial production company owned by the Cairo/MTM Entertainment division of Argosy Media.

History
Argosy Marketing Corporation was founded in 1985 as a subsidiary of Argosy Media. In 1989, the Argosy parent company, in conjunction with MTM Enterprises, attempted to launch a fifth major TV network called MTMcast. One-third of the MTMcast network schedule consisted of Argosy Marketing infomercials.

In 1990, MTMcast appeared to be failing, so Argosy sold the infomercial division to Magnet Communications, creating Magnet Communications Direct-Response Marketing. (MTMcast became MTMnet in 1996, removing infomercials from their network schedule entirely.) In 1993, Magnet acquired Conrad Communications; Magnet Direct-Response was merged into Conrad's television division, creating Conrad Television Marketing.

In 1995, Conrad rebranded its assets as "CCC". The Conrad Television Marketing on-screen logo was replaced with a "CCC Productions Marketing" logo, but the company's legal name remained Conrad Television Marketing.

In 2013, Magnet sold CCC Entertainment and its assets to Argosy Media. Conrad Television Marketing was intregated into Cairo/MTM Entertainment and became Cairo/MTM Television Marketing.

Infomercial sets

 * 1985-1989: Argosy Marketing started in a heavily-renovated prefab house located behind the main Argosy studio in Seattle. This was one of the first sets to be used for more than one infomercial. It had an off-white and dark red color scheme with most of the floors being made of light tan wood.
 * 1989-1995: As part of the MTMcast launch, a studio was built on a large area of entirely Argosy-owned land near Seattle (see Moore/Tinker Improvement District and Cairo/MTM Pictures lot). One of the sets in the studio was used for the MTMcast launch party, and later for filming infomercials. The set had a yellowish-off-white/dark brown color scheme and an iconic red couch. During the Magnet and Conrad eras, Magnet leased this set from Argosy. The studio is now called Cairo/MTM Studio 2, and has been enlarged and renovated.
 * 1995-2014: During the reorganization of Magnet in 1995, the CCC Studio Complex was built in Miami. One of the studios in this complex was built especially for infomercials. Its most famous infomercial set had brick walls, a medium brown wood floor, a brownish-tan and dark gray carpet, and a lot of artificial lighting. The infamous red couch was brought from Seattle to Miami piece-by-piece by several rental trucks. It was used until 2014.
 * 2014-present: In 2014, Argosy built a new studio building with several sets inside it on the Cairo/MTM Pictures lot, created for the MTM television network. One of these sets is divided into 2 almost entirely identical sections: one section has an reddish-orange, dark grey, and light orangish-yellow color scheme and is used for MTM network talk shows, and the other section has a medium blue, dark grey, and light blue color scheme and is used for Cairo/MTM infomercials. The red couch was left in Miami.